Dr. Gajendra Singh

Dr. Gajendra Singh

Faculty Photo Faculty Details
  • Education:MBA, Ph.D.
  • Email: drgskashyap@gmail.com
  • Phone: 91 9760432898, 01352533144
  • Area of Interest: Marketing Research, Business Statistics, Research Methodology, Entrepreneurship Development and Small Scale industry
  • Area of Specialization:Customer Relationship Management, Entrepreneurship Development, Small and Medium Scale industry, Marketing Management: especially areas relating to 4 P’s

Visiting Professor:

  1. Graduate School of Management, St Petersburg University, Russia (2015)
  2. School of Accounting & Finance, Linton College, Kolej University, Malaysia ( 2011)
  3. Quantum Business School , Roorkee (2010)
  4. School of Business Studies, Shobhit University, Meerut (2010)

Best Five publications in last five years:

  1. An Explorative Study of Satisfaction Level of Cyber-crime Victims with Respect to E-services of Banks” in the Journal of Internet Banking and Commerce , vol. 17, no.3 December 2012 (ISSN 1204-5357)
  2. Product stage and Pakaging features adopted by small scale industries in uttarakhand, India” in African Journal of Business Management, Vol 7(13) PP 1015-1027 April 2013. (ISSN : 1993-8233)
  3. Cyber Attacks and Defense Strategies in India: An Empirical Assessment of Banking Sector” in International Journal of Cyber Criminology, Vol 7 Issue 1 January –June 2013. (ISSN : 0974-2891)
  4. The Impact of Headline & Celebrity on Consumer Mind and Retention“ in Drishtikon:, A Management Journal Symbiosis Centre for Management and Human Resource Development Vol 5 Issue 2, pp 18-25. (ISSN - 0975-7848).
  5. Consumer Mind & Retention Influenced by Message, Color and Slogan” in Web Journal of Chinese Management Review :Lee Shau Kee School of Business and Administration, Open University of Hong Kong, 30 Good Shepherd Street, Ho Man Tin, Kowloon, Hong Kong. ( ISSN - 1814 - 442X)

Project Completed:

  1. University Grant Commission, Managerial Policies and Practices in Small and Medium Scale Industries in the State of Uttarakhand, Rs 3,85,000/- (2 Years)
  2. All India Council for Technical Education , Measuring Advertising Effectiveness through Consumer Attitude, Retention and Psychographic Profile in FMCG Products, Rs. 9,98,000/- (3 Years)

Undergoing

  1. Swiss Agency for Development and Cooperation,Embassy of Switzerland , New Delhi, Vulnerability Assessment for Small Businesses and Enterprises in Kullu District, Himachal Pradesh, Rs 9,52,600/- (1 Year).
  2. University Grant Commission , The Cultural influence on Woman Entrepreneurial Development in Small and Medium Scale Enterprises in Uttarakhand, Rs. 60,4600/- (2 Years).
Website link (if any)