Dr. Gajendra Singh

Dr. Gajendra Singh

Faculty Photo Faculty Details
  • Education:MBA, Ph.D.
  • Email: drgskashyap@gmail.com
  • Phone: 91 9760432898, 01352533144
  • Area of Interest: Marketing Research, Business Statistics, Research Methodology, Entrepreneurship Development and Small Scale industry
  • Area of Specialization:Customer Relationship Management, Entrepreneurship Development, Small and Medium Scale industry, Marketing Management: especially areas relating to 4 P’s

Visiting Professor:

  1. Department of Economics and Marketing, RUDN University, Moscow, Russia (November,2016)
  2. Ho Chi Minh City, University of Vietnam (July, 2015)
  3. Graduate School of Management, St Petersburg University, Russia (2015)
  4. School of Accounting & Finance, Linton College, Kolej University, Malaysia ( 2011)
  5. Quantum Business School , Roorkee (2010)
  6. School of Business Studies, Shobhit University, Meerut (2010)
  7. School of Business Administration, Department of Accounting and Finance, Oakland University, Michigan, USA

Best Five publications in last five years:

  1. An Explorative Study of Satisfaction Level of Cyber-crime Victims with Respect to E-services of Banks” in the Journal of Internet Banking and Commerce , vol. 17, no.3 December 2012 (ISSN 1204-5357)
  2. Product stage and Pakaging features adopted by small scale industries in uttarakhand, India” in African Journal of Business Management, Vol 7(13) PP 1015-1027 April 2013. (ISSN : 1993-8233)
  3. Cyber Attacks and Defense Strategies in India: An Empirical Assessment of Banking Sector” in International Journal of Cyber Criminology, Vol 7 Issue 1 January –June 2013. (ISSN : 0974-2891)
  4. The Impact of Headline & Celebrity on Consumer Mind and Retention“ in Drishtikon:, A Management Journal Symbiosis Centre for Management and Human Resource Development Vol 5 Issue 2, pp 18-25. (ISSN - 0975-7848).
  5. Consumer Mind & Retention Influenced by Message, Color and Slogan” in Web Journal of Chinese Management Review :Lee Shau Kee School of Business and Administration, Open University of Hong Kong, 30 Good Shepherd Street, Ho Man Tin, Kowloon, Hong Kong. ( ISSN - 1814 - 442X)

Project Completed:

  1. University Grant Commission, Managerial Policies and Practices in Small and Medium Scale Industries in the State of Uttarakhand, Rs 3,85,000/- (2 Years)
  2. All India Council for Technical Education , Measuring Advertising Effectiveness through Consumer Attitude, Retention and Psychographic Profile in FMCG Products, Rs. 9,98,000/- (3 Years)


  1. Swiss Agency for Development and Cooperation,Embassy of Switzerland , New Delhi, Vulnerability Assessment for Small Businesses and Enterprises in Kullu District, Himachal Pradesh, Rs 9,52,600/- (1 Year).
  2. University Grant Commission , The Cultural influence on Woman Entrepreneurial Development in Small and Medium Scale Enterprises in Uttarakhand, Rs. 60,4600/- (2 Years).
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